Instagram DM assistant
Your Instagram messages, answered by an AI assistant.
An AI assistant answers the direct messages on the Instagram professional account of your business or practice. Its first reply says openly that an AI assistant is writing. If you write into the conversation yourself, it goes quiet.
How a conversation goes.
Pick an example. The conversations are staged, the names made up.
Message: Do you have anything free on Saturday?
Assistant reply: Hi! This is the AI assistant for Salon Muster. Saturday at 10 is free. Shall I book it?
Message: Yes please!
Assistant reply: Booked. See you Saturday!
Staged, names made up.
Two ways to use it.
The same technology, two jobs. You pick what fits you.
- Front desk
Front desk for local businesses
For hair salons, garages, practices: the assistant can do what the chat on your website does.
- Answers questions about services, prices and opening hours
- Takes down callback requests
- Books appointments into your calendar if you want
- AI DM setter
AI DM setter for coaches and consultants
The assistant holds the first conversation with leads, by your rules.
- Qualifies leads with your questions and criteria
- Sends the right people the booking link
- Offers everyone else a free alternative
- Emails you the lead
- If someone wants to talk to you in person, you get an alert
How it behaves
- The first reply in every conversation says openly that an AI assistant is writing
- If you write into the conversation yourself, it stays quiet there for a set time, 12 hours by default
- If you like, it steps in only when the message contains a keyword, for example “Message me CUT”. All other messages stay with you
- The conversation text is not stored permanently: it reads the history fresh from Instagram for every reply
- You connect your Instagram professional account yourself through a sign-in link. You never hand over your password
What we need from you
- An Instagram professional account (Business or Creator), not a private account
- Connecting your account through the sign-in link you get from us
- For businesses: services, prices and opening hours, and your calendar if appointments should be booked
- For coaches: your questions, your criteria and your booking link
- Optional: a keyword the assistant steps in on, and the length of its pause
What it does not do
What does not work today.
- It answers text only. It does not answer images, voice messages, story mentions or reactions.
- It runs only on an Instagram professional account (Business or Creator). Private accounts do not work.
- A daily quota limits use.
Four steps
- 01Call. We work out whether you need a front desk or an AI DM setter, and collect your details: services and prices, or your questions and criteria.
- 02Setup. We set the assistant up. You connect your Instagram professional account yourself through a sign-in link on Instagram. Your password stays with you.
- 03Test. You test the assistant before it goes live and tell us what you would change.
- 04Live. We switch it on. From then on it answers the direct messages on your account.
Common questions
Do I have to hand over my password?
No. You connect your Instagram account yourself through a sign-in link on Instagram. We never know your password.
Will my customers notice an AI is replying?
Yes. The first reply in every conversation says openly that an AI assistant is writing.
What if I reply myself?
Then the assistant goes quiet in that conversation for a set time. The default is 12 hours.
Does it answer every message?
That is up to you. If you like, it steps in only when the message contains a keyword, for example “Message me CUT”. All other messages stay with you. It never answers images, voice messages, story mentions or reactions.
Does it work with a private account?
No. You need an Instagram professional account, that is a Business or Creator account.
Is the conversation stored?
The conversation text is not. The assistant reads the history fresh from Instagram for every reply. What is stored is a technical conversation state without text, and for a lead the details the person gave themselves plus a short summary. The details are in the privacy notice.
What happens with a good lead?
With the AI DM setter, they get the booking link and you get the lead by email. Anyone who does not fit is offered a free alternative. If someone wants to talk to you in person, you get an alert.
Is there an upper limit?
Yes. A daily quota limits use.
We set it up with your details.
You test it before it goes live.